setu india
3d character animation
the brief
Convey how a nutrition brand's supplements prevent eye damage from extended screen time.
A playful 3D character story for an audience that lives on screens and scrolls fast.
the film
The animation itself — scenes from the final cut.
storyboard to screen
Every scene sketched first, then built in Blender.
The full narrative sketched first, then modeled, lit, and animated to match — shot for shot.
the character
One character, from first sketch to final rig.
From 2D sketch to rigged, expressive 3D model.
final result
The finished film.
insights
Educating through a visually friendly narrative.
Designing for short attention spans without dumbing the health message down.
hello world! i'm ranjani, a multidisciplinary designer building digital experiences rooted in play, participation and storytelling.
my work spans visual design, branding, 3D, interactivity & motion, using emerging tech and AI assisted code to create new possibilities.
i find being defined by a single box too confining-- instead, i see my work as a grid. an interconnected system of all that i'm curious about.
if you haven't already, click and play on the grid by dragging your cursor on it. and don't forget to sign my guestbook!remember to sign my guestbook before you go!
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